Credit cards user's demographic characteristics and behaviors: market segmentation by functional preference and risk perception

MaRDI QIDQ3366935zbMATH OpenFDO

Authors Tzewei Fu, Hsunhui Chen, Monli Lin

Publication date 16 February 2006

zbMATH Keywords

cluster analysis

Mathematics Subject Classification ID

Mathematical geography and demography (91D20)

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• scientific article; zbMATH DE number 1784679

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