Credit cards user's demographic characteristics and behaviors: market segmentation by functional preference and risk perception

zbMATH Open1127.91352MaRDI QIDQ3366935FDOQ3366935

Authors: Tzewei Fu, Hsunhui Chen, Monli Lin 

Publication date: 16 February 2006

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• scientific article; zbMATH DE number 1784679

zbMATH Keywords

cluster analysis

Mathematics Subject Classification ID

Mathematical geography and demography (91D20)

Cited In (2)

• Banking behaviour after the lifecycle event of ``moving in together: an exploratory study of the role of marketing investments
• Behavioural models of credit card usage

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