Modelling category demand in retail chains

DOI10.1057/PALGRAVE.JORS.2601972MaRDI QIDQ3370357zbMATH OpenOpenAlexFDO

Authors George Baltas

Publication date 7 February 2006

Published in The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1057/palgrave.jors.2601972

zbMATH Keywords

demand analysismarketingretailing

Mathematics Subject Classification ID

Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05)

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(8)

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• Using store level scanner data to improve category management decisions: developing positioning maps
• Measuring the bullwhip effect for supply chains with seasonal demand components
• Maximizing profit of a food retailing chain by targeting and promoting valuable customers using loyalty card and scanner data
• Coping with demand volatility in retail pharmacies with the aid of big data exploration
• An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
• A RETAIL CATEGORY MANAGEMENT MODEL INTEGRATING SHELF SPACE AND INVENTORY LEVELS
• Retail sales: persistence in the short-term and long-term dynamics

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