The application of fuzzy synthetic decision approach to brand evaluation

DOI10.1080/09720510.2005.10701163zbMATH Open1125.91317OpenAlexW2042546301MaRDI QIDQ3374825FDOQ3374825

Authors: Yueh-Hua Lee, Hsiao-Chien Chang 

Publication date: 22 February 2006

Published in: Journal of Statistics and Management Systems (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/09720510.2005.10701163

Mathematics Subject Classification ID

Decision theory (91B06)

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