Research on an advertising click-through rate prediction model based on feature optimization

DOI10.3969/J.ISSN.1000-5641.201921007zbMATH Open1463.62278MaRDI QIDQ3385702FDOQ3385702

Authors: Xiaojuan He, Xinshun Guo 

Publication date: 14 January 2021

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zbMATH Keywords

feature learningconvolutional neural networksgradient boosting decision treeadvertising click-through rate prediction

Mathematics Subject Classification ID

Factor analysis and principal components; correspondence analysis (62H25) Learning and adaptive systems in artificial intelligence (68T05) Inference from stochastic processes and prediction (62M20) Neural nets and related approaches to inference from stochastic processes (62M45) Compound decision problems in statistical decision theory (62C25) Marketing, advertising (90B60)

Cited In (1)

• Model for click-through rate prediction based on sequence features

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