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Publication:3400157
zbMath1184.91098MaRDI QIDQ3400157
N. A. Zenkevich, Ananstasia F. Koroleva
Publication date: 5 February 2010
Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.
optimal controlHamilton-Jacobi-Bellman equationprofit maximizationdynamic monopolybrand advertising strategygeneric advertising strategy
Dynamic programming in optimal control and differential games (49L20) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)
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