Integration of ART2 neural network and fuzzy sets theory for market segmentation

zbMATH Open1114.90405MaRDI QIDQ3436618FDOQ3436618

Authors:

Publication date: 11 May 2007

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zbMATH Keywords

market segmentationfuzzy neural networksfuzzy sets theoryART2

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Cited In (1)

• A novel approach to the derivation of fuzzy membership functions using the Falcon-MART architecture

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