Spatial models in marketing research and practice

DOI10.1002/ASMB.565zbMATH Open1126.90365OpenAlexW2126863496MaRDI QIDQ3439775FDOQ3439775

Bart J. Bronnenberg

Publication date: 29 May 2007

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/asmb.565

zbMATH Keywords

forecastingspatial statisticsautoregressive models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Statistics for Spatial Data

Cited In (3)

• Robust estimation approach for spatial error model
• Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach
• Modeling strategic investment decisions in spatial markets

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