Spatial models in marketing research and practice

DOI10.1002/ASMB.565zbMATH Open1126.90365OpenAlexW2126863496MaRDI QIDQ3439775FDOQ3439775

Authors: Bart J. Bronnenberg 

Publication date: 29 May 2007

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/asmb.565

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zbMATH Keywords

forecastingspatial statisticsautoregressive models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Statistics for spatial data

Cited In (5)

• Robust estimation approach for spatial error model
• Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach
• Model-based analysis of concept maps
• Modeling strategic investment decisions in spatial markets
• Spatial interaction and spatial autocorrelation: A cross-product approach

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