Spatial models in marketing research and practice

DOI10.1002/ASMB.565MaRDI QIDQ3439775zbMATH OpenOpenAlexFDO

Authors Bart J. Bronnenberg

Publication date 29 May 2007

Published in Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/asmb.565

zbMATH Keywords

autoregressive modelsforecastingspatial statistics

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Recommendations

• scientific article; zbMATH DE number 1538857
• A modelling for the spatial statistic
• Spatial interaction and spatial autocorrelation: A cross-product approach
• Guest editorial. Analysis of spatially dependent data
• Market response models and marketing practice

Cites work

• Statistics for spatial data

Cited in

(6)

• Contracting in space: An application of spatial statistics to discrete-choice models
• Modeling strategic investment decisions in spatial markets
• Model-based analysis of concept maps
• Spatial interaction and spatial autocorrelation: A cross-product approach
• Robust estimation approach for spatial error model
• Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach

This page was built for publication: Spatial models in marketing research and practice

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q3439775)