Spatial models in marketing research and practice

DOI10.1002/ASMB.565MaRDI QIDQ3439775zbMATH OpenOpenAlexFDO

Authors Bart J. Bronnenberg

Publication date 29 May 2007

Published in Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/asmb.565

zbMATH Keywords

forecastingspatial statisticsautoregressive models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• Statistics for spatial data

Cited in

(5)

• Robust estimation approach for spatial error model
• Modeling strategic investment decisions in spatial markets
• Spatial interaction and spatial autocorrelation: A cross-product approach
• Model-based analysis of concept maps
• Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach

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