The implementation challenge of pricing decision support systems for retail managers

DOI10.1002/ASMB.572zbMath1126.90372OpenAlexW2125042512MaRDI QIDQ3439777

Alan L. Montgomery

Publication date: 29 May 2007

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/asmb.572

zbMATH Keywords

marketingdecision support systemretailingscanner dataprice optimization

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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