Building Brand Awareness in Dynamic Oligopoly Markets
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Publication:3523876
DOI10.1287/mnsc.1070.0755zbMath1142.91647OpenAlexW3122267940MaRDI QIDQ3523876
Ashutosh Prasad, Prasad A. Naik, Suresh P. Sethi
Publication date: 5 September 2008
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.1070.0755
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