Pooling data for the analysis of dynamic marketing systems
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Publication:3525717
DOI10.1111/j.1467-9574.2007.00382.xzbMath1148.62071OpenAlexW2146057074MaRDI QIDQ3525717
Publication date: 18 September 2008
Published in: Statistica Neerlandica (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1111/j.1467-9574.2007.00382.x
Applications of statistics to economics (62P20) Time series, auto-correlation, regression, etc. in statistics (GARCH) (62M10) Monte Carlo methods (65C05) Marketing, advertising (90B60)
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