Product selection in Internet business: a fuzzy approach
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Publication:3566447
DOI10.1111/j.1475-3995.2009.00712.xzbMath1188.62395MaRDI QIDQ3566447
Publication date: 8 June 2010
Published in: International Transactions in Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1111/j.1475-3995.2009.00712.x
fuzzy numbers; fuzzy probability; customer preferences; internet business; multiple product attribute
62P99: Applications of statistics
91B42: Consumer behavior, demand theory
90B60: Marketing, advertising
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