Product selection in Internet business: a fuzzy approach

DOI10.1111/J.1475-3995.2009.00712.XMaRDI QIDQ3566447zbMATH OpenOpenAlexFDO

Authors B. K. Mohanty, Belaïd Aouni

Publication date 8 June 2010

Published in International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/j.1475-3995.2009.00712.x

zbMATH Keywords

fuzzy numbersfuzzy probabilitycustomer preferencesinternet businessmultiple product attribute

Mathematics Subject Classification ID

Applications of statistics (62P99) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

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Cites work

• scientific article; zbMATH DE number 1160604 (Why is no real title available?)
• A multi-objective programming problem and its equivalent goal programming problem with appropriate priorities and aspiration levels: A fuzzy approach
• Diverse imprecise goal programming model formulations
• Fuzzy multiple criteria decision making: Recent developments
• Goal programming model: A glorious history and a promising future
• Multi-criteria decision making methods. A comparative study
• Operations on fuzzy numbers
• Probabilities from fuzzy observations

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(10)

• Extrapolating internet users in Taiwan by risk assessment
• A model and algorithm of fuzzy product positioning
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• A fuzzy approach based on Borda count to select the consensual alternative for customer relationship managment
• House selection via the Internet by considering homebuyers' risk attitudes with S-shaped utility functions
• Product selection in E-commerce under fuzzy environment: a MADM game theoretic model
• Product category description for web-shopping in e-commerce
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• Assessing weights of product attributes from fuzzy knowledge in a dynamic environment.

Describes a project that uses

Uses Software

• PariTOP

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