Optimal advertising strategies with age-structured goodwill
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Publication:376718
DOI10.1007/S00186-013-0443-8zbMATH Open1276.90035OpenAlexW1973528905MaRDI QIDQ376718FDOQ376718
Authors: Silvia Faggian, Luca Grosset 
Publication date: 19 November 2013
Published in: Mathematical Methods of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s00186-013-0443-8
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Cites Work
- Semigroups of linear operators and applications to partial differential equations
- Optimal Control of Nonlinear Processes
- One-Parameter Semigroups for Linear Evolution Equations
- Representation and control of infinite dimensional systems
- Optimality conditions for age-structured control systems.
- Anticipation effects of technological progress on capital accumulation: a vintage capital approach
- Regular solutions of first-order Hamilton-Jacobi equations for boundary control problems and applications to economics
- Application of dynamic programming to economic problems with vintage capital
- Optimal investment models with vintage capital: dynamic programming approach
- Technology adoption and accumulation in a vintage-capital model
- Optimal advertising with a continuum of goods
- Advertising in a segmented market: comparison of media choices
- Optimal distributed dynamic advertising
Cited In (16)
- Optimal goodwill path to introduce a new product
- Advertising directed towards existing and new customers
- Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
- On controlled linear diffusions with delay in a model of optimal advertising under uncertainty with memory effects
- Competition in defensive and offensive advertising strategies in a segmented market
- The effects of technological shocks in an optimal goodwill model with a random product life cycle
- Optimal double control problem for a PDE model of goodwill dynamics
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
- Advertising, goodwill, and the Veblen effect
- Stochastic Control Problems with Unbounded Control Operators: Solutions Through Generalized Derivatives
- Delayed effects of cooperative advertising in goodwill dynamics
- Age-structured linear-state differential games
- Arrow-type sufficient conditions for optimality of age-structured control problems
- How do loyalty programs affect goodwill? An optimal control approach
- An optimal advertising model with carryover effect and mean field terms
- On the Mitra-Wan forest management problem in continuous time
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