Optimal advertising strategies with age-structured goodwill
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Publication:376718
DOI10.1007/s00186-013-0443-8zbMath1276.90035MaRDI QIDQ376718
Publication date: 19 November 2013
Published in: Mathematical Methods of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s00186-013-0443-8
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