Optimal advertising strategies with age-structured goodwill

DOI10.1007/S00186-013-0443-8zbMath1276.90035OpenAlexW1973528905MaRDI QIDQ376718

Silvia Faggian, Luca Grosset

Publication date: 19 November 2013

Published in: Mathematical Methods of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00186-013-0443-8

zbMATH Keywords

dynamic programmingvintage capitaloptimal advertising

Mathematics Subject Classification ID

Dynamic programming (90C39) Marketing, advertising (90B60)

Related Items (10)

Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising ⋮ Stochastic Control Problems with Unbounded Control Operators: Solutions Through Generalized Derivatives ⋮ Age-structured linear-state differential games ⋮ Arrow-type sufficient conditions for optimality of age-structured control problems ⋮ Optimal double control problem for a PDE model of goodwill dynamics ⋮ On the Mitra-Wan forest management problem in continuous time ⋮ Competition in defensive and offensive advertising strategies in a segmented market ⋮ Delayed effects of cooperative advertising in goodwill dynamics ⋮ The effects of technological shocks in an optimal goodwill model with a random product life cycle ⋮ How do loyalty programs affect goodwill? An optimal control approach

Cites Work

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• Optimal advertising with a continuum of goods
• Regular solutions of first-order Hamilton-Jacobi equations for boundary control problems and applications to economics
• Anticipation effects of technological progress on capital accumulation: a vintage capital approach
• Optimal Control of Nonlinear Processes
• Advertising in a segmented market: comparison of media choices
• One-Parameter Semigroups for Linear Evolution Equations

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