Integer Programming Models for Sales Resource Allocation

DOI10.1287/mnsc.26.3.242zbMath0442.90049OpenAlexW1976368602MaRDI QIDQ3885506

Prabhakant Sinha, Andris A. Zoltners

Publication date: 1980

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.26.3.242

zbMATH Keywords

marketinginteger programming modelsimplementationssales resource allocation

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Operations research and management science (90B99)

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