Endogenous direct advertising and price competition

DOI10.1007/S00712-013-0357-1zbMATH Open1294.91053OpenAlexW2044006590MaRDI QIDQ404975FDOQ404975

Authors: Lola Esteban, José M. Hernández 

Publication date: 4 September 2014

Published in: Journal of Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00712-013-0357-1

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zbMATH Keywords

price dispersioninformative advertisingtargeting

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60) Multistage and repeated games (91A20) Microeconomic theory (price theory and economic markets) (91B24)

Cites Work

• Equilibrium Distributions of Sales and Advertising Prices
• Oligopolistic pricing and advertising
• Specialized advertising media and product market competition

Cited In (5)

• Random informative advertising with vertically differentiated products
• Title not available (Why is that?)
• Perfect versus imperfect direct advertising, and market performance
• Imperfect targeted advertising with two-period competition
• Ask your doctor? Direct-to-consumer advertising of pharmaceuticals

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