Endogenous direct advertising and price competition

DOI10.1007/S00712-013-0357-1MaRDI QIDQ404975zbMATH OpenOpenAlexFDO

Authors Lola Esteban, José M. Hernández

Publication date 4 September 2014

Published in Journal of Economics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s00712-013-0357-1

zbMATH Keywords

price dispersioninformative advertisingtargeting

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60) Multistage and repeated games (91A20) Microeconomic theory (price theory and economic markets) (91B24)

Recommendations

• Perfect versus imperfect direct advertising, and market performance
• Imperfect targeted advertising with two-period competition
• Targeted advertising with R\&D rivalry
• Personalized pricing and advertising: an asymmetric equilibrium analysis
• Dynamic advertising under vertical product differentiation

Cites work

• Equilibrium Distributions of Sales and Advertising Prices
• Oligopolistic pricing and advertising
• Specialized advertising media and product market competition

Cited in

(5)

• Random informative advertising with vertically differentiated products
• Perfect versus imperfect direct advertising, and market performance
• Ask your doctor? Direct-to-consumer advertising of pharmaceuticals
• Imperfect targeted advertising with two-period competition
• scientific article; zbMATH DE number 6747014 (Why is no real title available?)

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