Comment on “Solving the ‘Marketing Mix’ Problem using Geometric Programming”

DOI10.1287/mnsc.21.10.1204zbMath0305.90061OpenAlexW2087205833MaRDI QIDQ4062223

V. K. Balachandran

Publication date: 1975

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.21.10.1204

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Linear programming (90C05) Trade models (91B60)

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