Mathematical Models for Economic and Political Advertising Campaigns

DOI10.1287/OPRE.25.1.1MaRDI QIDQ4146596zbMATH OpenOpenAlexFDO

Authors Harold D. Shane

Publication date 1977

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.25.1.1

Mathematics Subject Classification ID

Operations research and management science (90B99) Applications of game theory (91A80)

Cited in

(3)

• Social utility functions for strategic decisions in probabilistic voting models
• Dimensions of election procedures: Analyses and comparisons
• Optimal resource allocation in presidential primaries

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