An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

DOI10.1287/MNSC.24.7.761zbMATH Open0378.90021OpenAlexW2074291951MaRDI QIDQ4158210FDOQ4158210

Authors: Fred S. Zufryden 

Publication date: 1978

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.24.7.761

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Trade models (91B60) Operations research and management science (90B99)

Cited In (1)

• Promotions and the pattern of grocery shopping time

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