Optimum Advertising and Goodwill under Uncertainty
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Publication:4162946
DOI10.1287/opre.26.3.450zbMath0383.90059OpenAlexW2147695137MaRDI QIDQ4162946
Publication date: 1978
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.26.3.450
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