Markov Models of Advertising and Pricing Decisions

DOI10.1287/OPRE.27.4.668MaRDI QIDQ4199823zbMATH OpenOpenAlexFDO

Authors S. Christian Albright, Wayne L. Winston

Publication date 1979

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.27.4.668

zbMATH Keywords

game theoretic modelpricingmarketingstochastic gamestheory of the firmoptimal advertisingdynamic stochastic environmentMarkov decision analysis

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Dynamic programming (90C39) Minimax problems in mathematical programming (90C47) Other game-theoretic models (91A40) Probabilistic games; gambling (91A60) Operations research and management science (90B99)

Cited in

(1)

• On Markov equilibria in dynamic inventory competition

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