Markov Models of Advertising and Pricing Decisions

DOI10.1287/OPRE.27.4.668zbMATH Open0412.90038OpenAlexW2096521572MaRDI QIDQ4199823FDOQ4199823

Wayne L. Winston, S. Christian Albright

Publication date: 1979

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.27.4.668

zbMATH Keywords

game theoretic modelpricingmarketingstochastic gamestheory of the firmoptimal advertisingdynamic stochastic environmentMarkov decision analysis

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Dynamic programming (90C39) Minimax problems in mathematical programming (90C47) Other game-theoretic models (91A40) Probabilistic games; gambling (91A60) Operations research and management science (90B99)

Cited In (1)

• On Markov equilibria in dynamic inventory competition

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