scientific article; zbMATH DE number 1301844

MaRDI QIDQ4247063zbMATH OpenFDO

Authors Stephen A. Smith

Publication date 16 June 1999

zbMATH Keywords

optimal promotional calendarretail seasonal planning

Mathematics Subject Classification ID

Marketing, advertising (90B60) Mixed integer programming (90C11) Combinatorial optimization (90C27) Applications of mathematical programming (90C90)

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