A model of consumer choice for national vs private label brands

DOI10.1057/PALGRAVE.JORS.2600454MaRDI QIDQ4363732zbMATH OpenOpenAlexFDO

Authors George Baltas, Patrick S. Doyle, P. L. Dyson

Publication date 12 November 1997

Published in The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1057/palgrave.jors.2600454

zbMATH Keywords

consumer choicenested logit model

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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(7)

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• An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
• Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective
• Technical note -- Approximation schemes for capacity-constrained assortment optimization under the nested logit model
• Estimation with the nested logit model: specifications and software particularities

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