New Product Development Structures and Time-to-Market

DOI10.1287/MNSC.43.4.452MaRDI QIDQ4367176zbMATH OpenOpenAlexFDO

Authors Srikant Datar, Clark Jordan, Sunder Kekre, Surendra Rajiv, Kannan Srinivasan

Publication date 4 June 1998

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.43.4.452

Mathematics Subject Classification ID

Marketing, advertising (90B60) Production models (90B30)

Cited in

(4)

• Considering project management activities for engineering design groups
• Optimal overlapping and functional interaction in product development
• Prescribing product upgrades, prices and production levels over time in a stochastic environment
• Values of the balanced decision making between supply chain partners

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