New Product Development Structures and Time-to-Market

DOI10.1287/MNSC.43.4.452zbMATH Open0900.90324OpenAlexW2014474697MaRDI QIDQ4367176FDOQ4367176

Kannan Srinivasan, Srikant Datar, Clark Jordan, Surendra Rajiv, Sunder Kekre

Publication date: 4 June 1998

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.43.4.452

Mathematics Subject Classification ID

Marketing, advertising (90B60) Production models (90B30)

Cited In (4)

• Considering project management activities for engineering design groups
• Optimal overlapping and functional interaction in product development
• Prescribing product upgrades, prices and production levels over time in a stochastic environment
• Values of the balanced decision making between supply chain partners

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