Determining optimal production and advertising policies for a seasonal product

DOI10.1080/02331939708844367zbMath0891.90015OpenAlexW2057777788MaRDI QIDQ4375435

Daniela Favaretto, Bruno Viscolani

Publication date: 5 February 1998

Published in: Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02331939708844367

zbMATH Keywords

productioninventoryadvertisingstock costs

Mathematics Subject Classification ID

Production models (90B30) Application models in control theory (93C95) Production theory, theory of the firm (91B38) Economic growth models (91B62) Marketing, advertising (90B60)

Related Items (4)

Optimal control of advertising and production of a seasonal product with nondifferentiable demand ⋮ A general model for the marketing of seasonal products ⋮ A single season production and advertising control problem with bounded final goodwill ⋮ Advertising and production of a seasonal good for a heterogeneous market

Cites Work

• Optimal control of advertising and production of a seasonal product with nondifferentiable demand
• Optimal advertising for selling a product with a nondifferentiable demand function

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