Product variety, pricing and differentiation in a supply chain

DOI10.1016/J.EJOR.2011.08.016zbMATH Open1244.90118OpenAlexW2038081728MaRDI QIDQ439334FDOQ439334

Authors: Sampath Rajagopalan, Nan Xia 

Publication date: 16 August 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.08.016

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zbMATH Keywords

product differentiationcompetitioncustomizationproduct variety

Mathematics Subject Classification ID

Marketing, advertising (90B60) Transportation, logistics and supply chain management (90B06)

Cites Work

• Title not available (Why is that?)
• A quantity discount approach to supply chain coordination
• A game theory approach in seller-buyer supply chain
• Revenue management with strategic customers: last-minute selling and opaque selling
• Coordination mechanisms of supply chain systems
• Retail supply chain management. Quantitative models and empirical studies. With a foreword by Hau L. Lee

Cited In (9)

• Two-period pricing and decision strategies in a two-echelon supply chain under price-dependent demand
• When and what wholesale and retail prices should be set in multi-channel supply chains?
• Product variety and channel structure strategy for a retailer-Stackelberg supply chain
• Product diversification decisions considering quality reliability and self-competition in a global supply chain
• Implications of product line competition on channel matching strategies in a retail platform
• The effect of product variety on supply-chain performance
• Manufacturer's product line selling strategy and add-on policy in product sharing
• Managing product variety and collocation in a competitive environment: an empirical investigation of consumer electronics retailing
• Strategic wholesale pricing and commonality strategy in a supply chain with quality segmentation

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