Product variety, pricing and differentiation in a supply chain

DOI10.1016/J.EJOR.2011.08.016MaRDI QIDQ439334zbMATH OpenOpenAlexFDO

Authors Sampath Rajagopalan, Nan Xia

Publication date 16 August 2012

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2011.08.016

zbMATH Keywords

competitioncustomizationproduct differentiationproduct variety

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

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Cites work

• A game theory approach in seller-buyer supply chain
• A quantity discount approach to supply chain coordination
• Coordination mechanisms of supply chain systems
• scientific article; zbMATH DE number 5076448 (Why is no real title available?)
• Retail supply chain management. Quantitative models and empirical studies. With a foreword by Hau L. Lee
• Revenue management with strategic customers: last-minute selling and opaque selling

Cited in

(13)

• Strategic wholesale pricing and commonality strategy in a supply chain with quality segmentation
• Slotting allowances and retail product variety under oligopoly
• The effect of product variety on supply-chain performance
• Two-period pricing and decision strategies in a two-echelon supply chain under price-dependent demand
• Wholesale price discrimination with interdependent retailers
• Product variety and channel structure strategy for a retailer-Stackelberg supply chain
• Buyer power, product assortment and asymmetric retail formats
• Managing product variety and collocation in a competitive environment: an empirical investigation of consumer electronics retailing
• Product diversification decisions considering quality reliability and self-competition in a global supply chain
• Implications of product line competition on channel matching strategies in a retail platform
• Manufacturer's product line selling strategy and add-on policy in product sharing
• The benefit of manufacturer encroachment considering consumer's environmental awareness and product competition
• When and what wholesale and retail prices should be set in multi-channel supply chains?

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