Allocation of Marketing Effort Among P Substitutional Products in N Territories†

DOI10.1057/JORS.1974.8MaRDI QIDQ4401203zbMATH OpenOpenAlexFDO

Authors Hanan Luss, Shiv K. Gupta

Publication date 1974

Published in The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1057/jors.1974.8

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Trade models (91B60)

Cited in

(2)

• Resource allocation among competing activities: A lexicographic minimax approach
• A min-max resource allocation problem with substitutions

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