Seamless personalization of e-commerce applications

DOI10.1007/3-540-46140-X_35MaRDI QIDQ4411501zbMATH OpenOpenAlexFDO

Authors Juan Cappi, Gustavo Rossi, Andres Fortier, Daniel Schwabe

Publication date 9 July 2003

Published in Conceptual Modeling for New Information Systems Technologies (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/3-540-46140-x_35, http://sedici.unlp.edu.ar/handle/10915/143188

Mathematics Subject Classification ID

Computing methodologies for information systems (hypertext navigation, interfaces, decision support, etc.) (68U35) Computing methodologies and applications (68U99)

Recommendations

• Web personalization techniques for e-commerce
• Integrating and customizing heterogeneous e-commerce applications
• E-commerce recommendation applications
• Modelling dynamic personalization in web applications
• User models: Customizing e-commerce websites to the context of use

Cited in

(9)

• Expert-driven validation of rule-based user models in personalization applications
• Modelling ubiquitous web applications -- the WUML approach
• Modelling dynamic personalization in web applications
• The shopping gate -- enabling role- and preference-specific e-commerce shopping experiences
• Personalization of newsletters using multistage fuzzy inference
• Combining meta-level and logic-based constructs in web personalization
• Customization policies need more than rule objects
• Integrating and customizing heterogeneous e-commerce applications
• An architecture to support scalable online personalization on the Web

This page was built for publication: Seamless personalization of e-commerce applications

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4411501)