Decision analysis of advertising and price for bilateral competing supply chain

zbMATH Open1296.90066MaRDI QIDQ459883FDOQ459883

Authors: Cheng-Tang Zhang, Shan-Lin Yang 

Publication date: 13 October 2014

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

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Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Decision theory (91B06) Production theory, theory of the firm (91B38) Transportation, logistics and supply chain management (90B06)

Cited In (1)

• A game theoretic approach for pricing and advertising of an integrated product family in a duopoly

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