Fashion brand purity and firm performance

DOI10.1155/2013/363095MaRDI QIDQ460502zbMATH OpenOpenAlexWikidataFDO

Authors Jin-Hui Zheng, Zixia Cao, Xin Dai, Chun-Hung Chiu

Publication date 13 October 2014

Published in Mathematical Problems in Engineering (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1155/2013/363095

Mathematics Subject Classification ID

Marketing, advertising (90B60) Production theory, theory of the firm (91B38)

Recommendations

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Cites work

• Brand image and brand dilution in the fashion industry
• Conspicuous Consumption and Sophisticated Thinking
• Design Imitation in the Fashion Industry
• Revenue management with strategic customers: last-minute selling and opaque selling
• The impact of the strategic advertising on luxury fashion brands with social influences

Cited in

(1)

• Brand image and brand dilution in the fashion industry

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