Fashion brand purity and firm performance

DOI10.1155/2013/363095zbMATH Open1296.90067OpenAlexW2019674149WikidataQ59024001 ScholiaQ59024001MaRDI QIDQ460502FDOQ460502

Authors: Jin-Hui Zheng, Zixia Cao, Xin Dai, Chun-Hung Chiu 

Publication date: 13 October 2014

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2013/363095

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Mathematics Subject Classification ID

Marketing, advertising (90B60) Production theory, theory of the firm (91B38)

Cites Work

• Revenue management with strategic customers: last-minute selling and opaque selling
• Conspicuous Consumption and Sophisticated Thinking
• Brand image and brand dilution in the fashion industry
• The impact of the strategic advertising on luxury fashion brands with social influences
• Design Imitation in the Fashion Industry

Cited In (1)

• Brand image and brand dilution in the fashion industry

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