Study on pricing decision for duopoly group-buying merchants

MaRDI QIDQ4640451zbMATH OpenFDO

Authors Lifan Fan, Mansi Wang

Publication date 25 May 2018

zbMATH Keywords

advertising effectduopolygroup-buyingpricing

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24) Special types of economic markets (including Cournot, Bertrand) (91B54)

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(2)

• Group buying decisions of competing retailers with emergency procurement
• The optimal price discount, order quantity and minimum quantity in newsvendor model with group purchase

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