Channel and model strategies selection for the hotel supply chain considering heterogeneous consumer

DOI10.13383/J.CNKI.JSE.2017.03.010MaRDI QIDQ4641002zbMATH OpenFDO

Authors Fei Ye, Li Zhang

Publication date 25 May 2018

Full work available at URL https://doi.org/10.13383/J.CNKI.JSE.2017.03.010

zbMATH Keywords

agency modelchannel competitionheterogeneityonline travel agentwholesale model

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Consumer behavior, demand theory (91B42)

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• Cooperation strategy for an online travel platform with value‐added service provision under demand uncertainty

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