The impact of organic links in position auctions with popular versus niche keywords

DOI10.1111/ijet.12156zbMath1416.91128MaRDI QIDQ4685525

No author found.

Publication date: 9 October 2018

Published in: International Journal of Economic Theory (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/ijet.12156

zbMATH Keywords

search engine; bidding strategy; search advertising; keyword auction; sponsored link

Mathematics Subject Classification ID

91B26: Auctions, bargaining, bidding and selling, and other market models

90B60: Marketing, advertising