Consumer’s Sport Preference as a Predictor for His/Her Response to Brand Personality
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Publication:4685732
DOI10.1007/978-3-319-89920-6_9zbMath1397.90228OpenAlexW2803901037MaRDI QIDQ4685732
Regina Semmler-Ludwig, Friederike Paetz
Publication date: 9 October 2018
Published in: Operations Research Proceedings (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/978-3-319-89920-6_9
Applications of statistics to economics (62P20) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)