An Infinite Horizon Differential Game of Optimal CLV-Based Strategies with Non-atomic Firms

DOI10.1007/978-3-319-43838-2_6zbMath1397.91313MaRDI QIDQ4687462

Gerasimos Lianos, Igor Sloev

Publication date: 11 October 2018

Published in: Recent Advances in Game Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-319-43838-2_6

zbMATH Keywords

differential games; customer retention; dynamic competition; non-atomic games; customer acquisition

Mathematics Subject Classification ID

91A23: Differential games (aspects of game theory)

91B38: Production theory, theory of the firm

91A07: Games with infinitely many players

90B60: Marketing, advertising