Finding an optimal dynamic advertising policy

DOI10.1080/00207727408920154zbMATH Open0286.90012OpenAlexW1983188561MaRDI QIDQ4773472FDOQ4773472

Authors: Dennis J. Sweeney, Ronald J. Dornoff, Prakash Abad 

Publication date: 1974

Published in: International Journal of Systems Science. Principles and Applications of Systems and Integration (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/00207727408920154

Mathematics Subject Classification ID

Decision theory (91B06) Trade models (91B60)

Cited In (3)

• Approach to decentralized marketing-production planning†
• An Optimal control approach to marketing-production planning
• A Markovian model of consumer buying behavior and optimal advertising pulsing policy

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