Finding an optimal dynamic advertising policy

DOI10.1080/00207727408920154MaRDI QIDQ4773472zbMATH OpenOpenAlexFDO

Authors Dennis J. Sweeney, Ronald J. Dornoff, Prakash Abad

Publication date 1974

Published in International Journal of Systems Science. Principles and Applications of Systems and Integration (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/00207727408920154

Mathematics Subject Classification ID

Decision theory (91B06) Trade models (91B60)

Cited in

(3)

• A Markovian model of consumer buying behavior and optimal advertising pulsing policy
• An Optimal control approach to marketing-production planning
• Approach to decentralized marketing-production planning†

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