A model for the marketing of a seasonal product with different goodwills for consumer and retailer
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Publication:4812276
DOI10.1080/09720510.2003.10701073zbMath1139.90351OpenAlexW2092903199MaRDI QIDQ4812276
Elena Moretti, Andrea Ellero, I. A. Bykadorov
Publication date: 7 September 2004
Published in: Journal of Statistics and Management Systems (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/09720510.2003.10701073
Nonlinear programming (90C30) Production models (90B30) Marketing, advertising (90B60) Calculus of variations and optimal control; optimization (49-XX)
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