scientific article; zbMATH DE number 2113767

zbMath1059.62122MaRDI QIDQ4825149

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Publication date: 5 November 2004

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zbMATH Keywords

validityconjoint analysislatent class modelsrandom utilityautomotive industrymarket simulationproduct similarityassessing reliabilityconjoint choice experimentsconjoint preference elicitation methodsconjoint simulationsconsumer choices of product component packagescontinuous conjoint analysisdeveloping business solutionsevaluating brand valueextent-of-preference informationgeneralized normative segmentation methodologymarket research practicemeasurement of price effectsmeasuring the credibility of product-pre\-an\-noun\-ce\-mentsmulti-trait multi-method validity test of part worth estimatesnon-geometric Plackett-Burman designspreference elicitation methodsprobabilistic ideal vector modelrank-based conjoint an\-a\-ly\-sis

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Proceedings, conferences, collections, etc. pertaining to statistics (62-06) Collections of articles of miscellaneous specific interest (00B15) Research exposition (monographs, survey articles) pertaining to statistics (62-02) Marketing, advertising (90B60)

Related Items (4)

On consumer preferences and the willingness to pay for term life insurance ⋮ A procedure for reducing the number of pairs in conjoint analysis ⋮ On the use of quantile regression to deal with heterogeneity: the case of multi-block data ⋮ Optimal designs for conjoint experiments

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