The Challenges of Scanner Data

DOI10.1057/JORS.1995.6MaRDI QIDQ4834087zbMATH OpenOpenAlexFDO

Authors Steve Baron, Andrew Lock

Publication date 17 January 1996

Published in The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1057/jors.1995.6

zbMATH Keywords

customer purchasing behaviourgrocery superstoremarketingretailingscanner data

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cited in

(1)

• Transactional and <scp>in‐store</scp> display data of a large supermarket for <scp>data‐driven decision‐making</scp>

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