DOI10.1007/s10951-014-0367-zzbMath1305.90242MaRDI QIDQ490332
Yong-Cai Geng, Sumit K. Garg
Publication date: 22 January 2015 Published in: Journal of Scheduling (Search for Journal in Brave) Full work available at URL: https://infoscience.epfl.ch/record/201166/files/10951_2014_Article_367.pdf
zbMATH Keywords
competitive analysis; advertising; frequency capping; online allocation
Mathematics Subject Classification ID
90B60: Marketing, advertising
68M11: Internet topics