Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university

DOI10.1016/J.CAM.2015.02.044MaRDI QIDQ491036zbMATH OpenOpenAlexFDO

Authors Gabriela Ribes Giner, Agustín Peralt Rillo

Publication date 24 August 2015

Published in Journal of Computational and Applied Mathematics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.cam.2015.02.044

zbMATH Keywords

co-creationloyaltysatisfactionSEMstudentsuniversities

Mathematics Subject Classification ID

Marketing, advertising (90B60) Case-oriented studies in operations research (90B90)

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Cited in

(3)

• A causal analytic approach to student satisfaction index modeling
• Understanding heterogeneity of students' preferences towards English medium instruction: a conjoint analysis approach
• Editorial: Mathematical modeling and computational methods

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