How to Schedule the Marketing of Products with Negative Externalities

DOI10.1007/978-3-642-38768-5_13zbMath1381.90047arXiv1303.6200OpenAlexW2130068953MaRDI QIDQ4925231

Zhigang Cao, Changjun Wang, Xu-jin Chen

Publication date: 11 June 2013

Published in: Lecture Notes in Computer Science (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/1303.6200

zbMATH Keywords

Nash equilibriumsocial networkefficient algorithmnegative externalitymarketing schedule

Mathematics Subject Classification ID

Analysis of algorithms (68W40) Social networks; opinion dynamics (91D30) Applications of game theory (91A80) Computational difficulty of problems (lower bounds, completeness, difficulty of approximation, etc.) (68Q17) Marketing, advertising (90B60)

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