Evaluation Model of Credibility of E-Commerce Website Using Fuzzy Multi-Attribute Group Decision Making: Based on Fuzzy Structured Element

DOI10.1007/978-3-642-14880-4_45zbMath1195.90108OpenAlexW91758927MaRDI QIDQ4930911

Jun Wan, Jiaoping Yang, Hong-xia Zhao

Publication date: 2 October 2010

Published in: Advances in Intelligent and Soft Computing (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-642-14880-4_45

zbMATH Keywords

credibilityfuzzy structured elementfuzzy multi-attribute group decision makingwebsite trust

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Fuzzy and other nonstochastic uncertainty mathematical programming (90C70)

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