Suppliers' competition and manufacturer's product mix: the role of ingredient brand

DOI10.1007/s10288-015-0291-xzbMath1320.91060MaRDI QIDQ496105

Yong-Cai Geng, Sumit K. Garg

Publication date: 17 September 2015

Published in: 4OR (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10288-015-0291-x

zbMATH Keywords

game theory; supply chain; pricing; brand awareness; ingredient branding; product mix

Mathematics Subject Classification ID

91A05: 2-person games

91A80: Applications of game theory

91B24: Microeconomic theory (price theory and economic markets)

90B05: Inventory, storage, reservoirs