Suppliers' competition and manufacturer's product mix: the role of ingredient brand

DOI10.1007/S10288-015-0291-XzbMATH Open1320.91060OpenAlexW1957763903MaRDI QIDQ496105FDOQ496105

Sumit K. Garg, Yong-Cai Geng

Publication date: 17 September 2015

Published in: 4OR (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10288-015-0291-x

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zbMATH Keywords

game theorypricingsupply chainbrand awarenessingredient brandingproduct mix

Mathematics Subject Classification ID

Applications of game theory (91A80) 2-person games (91A05) Inventory, storage, reservoirs (90B05) Microeconomic theory (price theory and economic markets) (91B24)

Cites Work

• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
• Vendor selection in outsourcing

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