Suppliers' competition and manufacturer's product mix: the role of ingredient brand

DOI10.1007/S10288-015-0291-XMaRDI QIDQ496105zbMATH OpenOpenAlexFDO

Authors Yong-Cai Geng, Sumit K. Garg

Publication date 17 September 2015

Published in 4OR (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10288-015-0291-x

zbMATH Keywords

game theorypricingsupply chainbrand awarenessingredient brandingproduct mix

Mathematics Subject Classification ID

Applications of game theory (91A80) 2-person games (91A05) Inventory, storage, reservoirs (90B05) Microeconomic theory (price theory and economic markets) (91B24)

Recommendations

• Optimal pricing policies for differentiated brands under different supply chain power structures
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• Competition in dual-channel supply chains: the manufacturers' channel selection
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• A shelf-space-dependent wholesale price when manufacturer and retailer brands compete

Cites work

• Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
• Vendor selection in outsourcing

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