An improved optimization algorithm of ads' allocation in sponsored search and the results of experiments

DOI10.1134/S0005117915070164zbMath1341.68012OpenAlexW2266045350MaRDI QIDQ500305

A. N. Sorokina, A. Ya. Chervonenkis

Publication date: 2 October 2015

Published in: Automation and Remote Control (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1134/s0005117915070164

Mathematics Subject Classification ID

Marketing, advertising (90B60) Internet topics (68M11)

Cites Work

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