Publication:5017000

DOI10.16366/j.cnki.1000-2367.2021.05.001zbMath1488.90111MaRDI QIDQ5017000

Xiongwei Zhou, Ying Gao

Publication date: 17 December 2021

zbMATH Keywords

advertising; pricing strategy; omni-channel; BOPS mode

Mathematics Subject Classification ID

90B50: Management decision making, including multiple objectives

90B06: Transportation, logistics and supply chain management

91B24: Microeconomic theory (price theory and economic markets)

90B05: Inventory, storage, reservoirs

90B60: Marketing, advertising