Market basket analysis with association rules

DOI10.1080/03610926.2020.1716255MaRDI QIDQ5078472zbMATH OpenOpenAlexFDO

Authors Yuksel Akay Unvan

Publication date 23 May 2022

Published in Communications in Statistics: Theory and Methods (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/03610926.2020.1716255

zbMATH Keywords

association rulesmarket basket analysisaprioriFP growth

Mathematics Subject Classification ID

Statistics (62-XX)

Recommendations

• A combined approach for segment-specific market basket analysis
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Cites work

• scientific article; zbMATH DE number 1897919 (Why is no real title available?)
• Data mining. A knowledge discovery approach.
• Data mining. The textbook

Cited in

(1)

• Growing and Visualizing Prediction Paths Trees in Market Basket Analysis

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