Always Valid Inference: Continuous Monitoring of A/B Tests

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Publication:5095177

DOI10.1287/opre.2021.2135OpenAlexW3190343448MaRDI QIDQ5095177

Pete Koomen, David Walsh, Leonid Pekelis, Ramesh Johari

Publication date: 5 August 2022

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.2021.2135




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