Statistical methods in customer relationship management

DOI10.1080/02664763.2013.853920MaRDI QIDQ5128643zbMATH OpenOpenAlexFDO

Authors Anshuman Sahu

Publication date 28 October 2020

Published in Journal of Applied Statistics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/02664763.2013.853920

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Applications of statistics (62P99) Introductory exposition (textbooks, tutorial papers, etc.) pertaining to statistics (62-01) Marketing, advertising (90B60) External book reviews (00A17) Mathematics for nonmathematicians (engineering, social sciences, etc.) (00A06)

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