Two-agent advertisement scheduling on physical books to maximize the total profit

DOI10.1142/S0217595919500143MaRDI QIDQ5223044zbMATH OpenOpenAlexFDO

Authors Kuen-Fang Jea, Jen-Ya Wang, Chih-Wei Hsu

Publication date 5 July 2019

Published in Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1142/s0217595919500143

zbMATH Keywords

branch-and-bound algorithmbig dataupper boundtwo-agent schedulingadvertisement scheduling

Mathematics Subject Classification ID

Polyhedral combinatorics, branch-and-bound, branch-and-cut (90C57) Deterministic scheduling theory in operations research (90B35) Marketing, advertising (90B60)

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Cites work

• scientific article; zbMATH DE number 2038780 (Why is no real title available?)
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• Design of automated negotiation mechanisms for decentralized heterogeneous machine scheduling
• Exact solution method to solve large scale integer quadratic multidimensional knapsack problems
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• Maximizing revenue with allocation of multiple advertisements on a Web banner
• Scheduling banner advertisements on the web
• Simultaneous production and maintenance planning for a single capacitated resource facing both a dynamic demand and intensive wear and tear
• Solving a two-agent single-machine scheduling problem considering learning effect

Cited in

(2)

• Proportionate flow shop scheduling with two competing agents to minimize weighted late work and weighted number of late jobs
• An application of approximate dynamic programming in multi-period multi-product advertising budgeting

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