The impact of media reputation on customers behavioral intention - the contextual stepwise approach

DOI10.2298/FIL1615243LzbMath1474.62425MaRDI QIDQ5279709

Yi-Chou Wang, Hao-Te Lu

Publication date: 19 July 2017

Published in: Filomat (Search for Journal in Brave)

zbMATH Keywords

service quality; social responsibility; food quality; behavioral intentions; food price

Mathematics Subject Classification ID

62P20: Applications of statistics to economics

62M20: Inference from stochastic processes and prediction

62P25: Applications of statistics to social sciences