Endogenous royalty factor in a licensing contract

DOI10.2298/YJOR150120014BMaRDI QIDQ5279775zbMATH OpenFDO

Authors Alessandra Buratto, Luca Grosset, Bruno Viscolani

Publication date 19 July 2017

Published in Yugoslav Journal of Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.2298/YJOR150120014B

zbMATH Keywords

advertisinglicensingOR in marketingStackelberg game

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Marketing, advertising (90B60) Cooperative games (91A12)

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